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Sport Management (Active Learning in Sport #1336) (Paperback)

Sport Management (Active Learning in Sport #1336) Cover Image
By Karen Bill (Editor)
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Description


This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.



Product Details
ISBN: 9781844452637
ISBN-10: 1844452638
Publisher: Learning Matters
Publication Date: April 20th, 2009
Pages: 256
Language: English
Series: Active Learning in Sport