This event is free and open to the public and will take place at the bookshop.
Join Eileen Hallet Stone for a reading and signing of her new history book, Auerbach's: The Store That Performs What It Promises. Vocals by Beverly Frank.
After an arduous journey to Utah’s Mormon frontier, three Jewish immigrant brothers built a flagship institution that lasted more than a century in downtown Salt Lake City. The F. Auerbach & Bros. story is one of personal challenges, Prussian folktales, perilous sea voyages, Wild West tenacity and those elegant and sophisticated fashions found on the second floor. Built along railroad tracks and dressing boomtown “Ladies of Aristocracy” in finery, Auerbach’s tent stores evolved into one of the finest retailers in state history, providing something for everyone under one roof. Award-winning author and former Salt Lake Tribune columnist Eileen Hallet Stone brings to life the magical moments of the shopping dynasty that lasted until 1979.
Places in the signing line are reserved for those who purchase a copy of Auerbach's: The Store That Performs What It Promises from The King's English.
GET YOUR COPY NOW! Pre-order your signed copy of Auerbach's: The Store That Performs What It Promises today, by either calling the store at 801-484-9100 or ordering online. Please specify if you will be attending the event and if you want your book personalized.