We really love our customers! Our Frequent Reader Program lets us show you just how much. Just sign up and start accumulating points with each purchase you make. After signing up, all you have to do is give us your phone number each time you come in. It's that simple! For every 10 books (or items) you buy, you'll receive a 5%-back coupon that's just like cash, which you can then spend on any book in the store. And if you're distracted by the lovely new pile of books in your hands and forget to tell us your phone number, not to worry - we'll always ask you.